I do this for a living. Now I do it for businesses like yours.
Marketing, AI, and connected data at enterprise scale by day. Right-sized versions of the same work for High Country businesses the rest of the time.
I'm David Luther. I came up through startups, spent seven years at Oracle, and finished an MBA in data analytics at UNC Kenan-Flagler along the way. Today I'm an integrated marketing director at an S&P-traded fintech company, where I sit on the AI Center of Excellence. My job there is operationalizing AI inside a marketing organization and keeping the company visible in search, including the AI kind that answers questions before anyone clicks a link.
Here's what that job taught me, and it should make you feel better. Even a company that size, with the budget, the tooling, and a whole committee dedicated to AI, is still figuring this out. The tools and the money are there. The frameworks aren't. Everyone is figuring this out at the same time, which means no owner in Boone should feel singularly behind. If anything, you're on time, with less bureaucracy in your way.
Why Pigasus exists
The capability behind enterprise software got cheap. What never existed was a version built to fit a business with a dozen employees, a real busy season, and no IT department. I kept watching the gap from the inside. The analysis and systems my employer's clients pay six figures for would translate to a small business just fine. Nobody was doing the translating.
So I do it. Pigasus builds right-sized versions of that work for High Country businesses. That means the marketing systems, the connected data, and the continuity work that makes a business run without its owner in every room.
The part that makes this different
I have a day job, and I like it. Pigasus is not how I pay my rent.
That sounds like a caveat. It's actually the point. The consultant whose livelihood depends on maximizing your engagement has an incentive problem you can feel in every recommendation. I don't need the work stretched, the scope inflated, or the tools you don't need bundled in. If the honest answer after an assessment is “you're doing most of this right,” you'll get that answer and keep your money.
Around town
Boone is where I live, volunteer, and sit in the meetings where this town makes its decisions. Nobody picked this market off a map. That matters for the work, because understanding a High Country business means understanding the place it operates in.
Senior firefighter and EMT, Deep Gap Volunteer Fire Department
Town of Boone Planning Commission
Board secretary, Hospitality House of Northwest North Carolina
Treasurer, Watauga Community Housing Trust
Member, Boone Area Chamber of Commerce
MBA in Data Analytics, UNC Kenan-Flagler
What I'm not
I'm not going to tell you how to run your business. You know your customers, your staff, and your town better than any outsider ever will. I'm also not your accountant, your lawyer, or your photographer.
What I am is the technology and strategy partner who connects what you already have, shows you what it says, and builds the systems you'd hire three specialists for, sized for one business. Yours.
Want to work together?
Start with a free assessment. I'll show you what an outsider sees when they look at your business, and we'll figure out if there's a fit.