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Practical thinking on business intelligence, marketing technology, and making better decisions with the data you already have.

Why Your POS Data and Your Marketing Should Talk to Each Other

Your point-of-sale system knows what sold. Your marketing knows what got attention. Connected, they tell you what actually works.

AI-generated answers are changing how customers find local businesses. Here's what that means for your visibility — and what to do about it.

You're paying for tools that each see one part of your business. Here's what that fragmentation is actually costing you.