Your clients decide whether to call you based on what Google says. Are you managing that?
Free help with online visibility, scheduling, and business records for High Country law, dental, and accounting practices.
Dentistry, law, accounting, financial planning, and veterinary medicine each take years to learn. Running the practice also means keeping online information accurate, answering reviews, and managing schedules. In Boone, a referral may be followed by a search before someone calls. Check that path, then compare inquiries, appointments, and revenue to see where people stop.
Your data stack
- Dental practices
- Dentrix, Eaglesoft, or Open Dental
- Law firms
- Clio or PracticePanther
- Medical practices
- Kareo or SimplePractice
- Books
- QuickBooks or Xero
- Online presence
- Google Business Profile, Healthgrades, Avvo, and Yelp
Most practices have a front desk person who “also does social media” and a website that hasn't been meaningfully updated since it was built.
What connected records can show
Online presence + Revenue
A potential client Googles your service. Your GBP shows up, or it doesn't. They check reviews. Connected data makes that funnel visible and fixes the leaks.
Client acquisition by channel
Which channels bring clients who stay and refer others? Compare return visits and referrals alongside the initial inquiries.
Operational throughput
How much does a missed appointment cost? Track how delays carry through the day, and compare attendance rates with the reminders you send.
Retention and recall
Your practice management system records who is overdue. Compare that list with the reminders sent, and check who books again.
Your practice management system knows who's overdue. Your email tool can reach them. Check the recall list against the reminders you send.
What an insight looks like
Two worked examples show the kinds of questions connected records can raise. The numbers are illustrative and would need checking against your own systems.
“New patient volume dropped 18% month-over-month. Your GBP views are actually up 12%, so visibility isn't the problem. Your review response rate dropped to 30% over the last six weeks. Three of the five recent lower-rated reviews mention front desk experience, not clinical care.”
“Your no-show rate is 11%, costing an estimated $3,200/month. Clients who receive a text reminder 24 hours before have a 94% attendance rate. Clients with only email reminders are at 78%. Switching to text reminders would recover an estimated $2,100/month.”