Occupancy is a number. Revenue per available night is a strategy.
Rate and cost reporting for rentals, inns, and boutique hotels.
Your data stack
- Property management
- Guesty, Hostaway, Lodgify, or Cloudbeds
- OTA listings
- Airbnb, VRBO, and Booking.com
- Books
- QuickBooks or Xero
- Direct booking website
- Google Analytics
- Guest communication
- Mailchimp
- Dynamic pricing
- PriceLabs or Wheelhouse
- Local search
- Google Business Profile
Your PMS knows occupancy. Your accounting knows costs. Your marketing knows where guests come from. But you're looking at each separately.
What we connect and what it reveals
PMS + Accounting
Revenue and margin per property, per night, per season. Actual profitability after cleaning, maintenance, supplies, and OTA commissions.
OTA data + Direct bookings
OTA bookings might be the majority of revenue. After commission, direct bookings are significantly more profitable per night. The data shows exactly how much you’d gain by shifting even a small percentage to direct.
Booking patterns + Marketing
When are guests booking and how far ahead? Which markets are they coming from? Which channels produce guests who book longer stays at higher rates?
Competitive pricing + External data
Where you’re underpriced relative to demand. Weather forecasts, local events, and seasonal patterns layered on historical data turn reactive pricing into proactive strategy.
What the season does to a lodging year
The figures below are the regional record, not a client’s. Every one names its month and its source, and every one moves when the panel behind this site refreshes.
The occupancy year
Short-term rentals across the nine High Country markets average 50.5% occupancy in October and 32.7% in April, over 60 months from August 2021 to July 2026. Market data from a commercial short-term-rental data provider.
The nightly rate
The listings-weighted average nightly rate ran $370 in July 2026, against $319 the same month a year earlier. Market data from a commercial short-term-rental data provider.
What a listing actually earned
Revenue per available listing-night — the figure that holds rate and occupancy together — was $158 in July 2026, against $138 a year earlier. A rate rise and a softer month can cancel each other out, and this is the number that says which won. Market data from a commercial short-term-rental data provider.
The visitors behind it
Blue Ridge Parkway counters in Watauga County recorded 63,540 vehicles in April 2026, against 57,012 a year earlier. Source: National Park Service, Visitor Use Statistics.
The winter the rates depend on
January averages 4.1 days of measurable snow at the Boone station across 199 months of record. Source: NOAA National Centers for Environmental Information, GHCN-Daily.
The nine markets, month by month, are in the short-term rental benchmark, and the rest of the regional series sit on the High Country dashboard.