Occupancy is a number. Revenue per available night is a strategy.
Whether you're managing vacation rentals, a boutique hotel, or a B&B, the math is the same. You need the right guest in the right room at the right price on the right night. And you need to know what it actually costs you to make that happen.
Your data stack
Guesty, Hostaway, Lodgify, or Cloudbeds for property management. Airbnb, VRBO, and Booking.com for OTA listings. QuickBooks or Xero for books. Google Analytics for your direct booking website. Mailchimp for guest communication. PriceLabs or Wheelhouse for dynamic pricing. Google Business Profile for local search.
Your PMS knows occupancy. Your accounting knows costs. Your marketing knows where guests come from. But you're looking at each separately.
What we connect and what it reveals
PMS + Accounting. Revenue and margin per property, per night, per season. Actual profitability after cleaning, maintenance, supplies, and OTA commissions.
OTA data + Direct bookings. OTA bookings might be the majority of revenue. After commission, direct bookings are significantly more profitable per night. The data shows exactly how much you'd gain by shifting even a small percentage to direct.
Booking patterns + Marketing. When are guests booking and how far ahead? Which markets are they coming from? Which channels produce guests who book longer stays at higher rates?
Competitive pricing + External data. Where you're underpriced relative to demand. Weather forecasts, local events, and seasonal patterns layered on historical data turn reactive pricing into proactive strategy.
What an insight looks like
“October occupancy was 92%, up from 85% last year. But your average nightly rate was below your competitive set because pricing wasn't adjusted after August. Meanwhile, your cleaning cost per turnover rose 15% since your vendor raised rates in September. Net margin for October is actually lower than August when occupancy was 70%. You were fuller but less profitable.”
“Guests who book directly have a 23% higher average nightly rate and stay 1.4 nights longer than OTA guests. Your direct booking traffic is up 18% since the blog content launched, but your booking page conversion rate is 2.1%, below the 3.5% benchmark. Page load time on mobile is 5.8 seconds.”
Which services apply
Marketing Engine
Builds your direct booking channel, reduces OTA dependency, and grows the visibility that brings guests without paying a commission.
Business Intelligence
Profitability by property, by channel, by season. The full picture of what you actually made after every cost is accounted for.
Strategic Advisory
Rate strategy, channel mix, seasonal planning. The questions that don't fit neatly into a dashboard.
One-time projects
Direct booking website redesign, Google Business Profile buildout. Scoped work with a clear deliverable.