Occupancy is a number. Revenue per available night is a strategy.
Free help reading bookings, rates, and costs for High Country rentals, inns, and boutique hotels.
Your data stack
- Property management
- Guesty, Hostaway, Lodgify, or Cloudbeds
- OTA listings
- Airbnb, VRBO, and Booking.com
- Books
- QuickBooks or Xero
- Direct booking website
- Google Analytics
- Guest communication
- Mailchimp
- Dynamic pricing
- PriceLabs or Wheelhouse
- Local search
- Google Business Profile
Your PMS records occupancy. Accounting holds the costs, and marketing records where guests come from. Comparing them can show which occupied nights cover their expenses.
What connected records can show
PMS + Accounting
Revenue and margin per property, per night, per season. Actual profitability after cleaning, maintenance, supplies, and OTA commissions.
OTA data + Direct bookings
Compare OTA commissions with the costs of taking direct bookings. Your records can show what each channel leaves after expenses.
Booking patterns + Marketing
When are guests booking and how far ahead? Compare their home markets and the channels that bring longer stays at higher rates.
Competitive pricing + External data
Compare rates with demand, weather, local events, and seasonal patterns. Check the history before using a pattern to plan future rates.
What the season does to a lodging year
The figures below are the regional record, from public and licensed sources. Each names its month and source and updates when the underlying data refreshes.
The occupancy year
Short-term rentals across the nine High Country markets average 50.5% occupancy in October and 32.7% in April, over 60 months from August 2021 to July 2026. Market data from a commercial short-term-rental data provider.
The nightly rate
The listings-weighted average nightly rate ran $370 in July 2026, against $319 the same month a year earlier. Market data from a commercial short-term-rental data provider.
What a listing actually earned
Revenue per available listing-night — the figure that holds rate and occupancy together — was $158 in July 2026, against $138 a year earlier. A rate rise and a softer month can cancel each other out, and this is the number that says which won. Market data from a commercial short-term-rental data provider.
The visitors behind it
Blue Ridge Parkway counters in Watauga County recorded 63,540 vehicles in April 2026, against 57,012 a year earlier. Source: National Park Service, Visitor Use Statistics.
The winter the rates depend on
January averages 4.1 days of measurable snow at the Boone station across 199 months of record. Source: NOAA National Centers for Environmental Information, GHCN-Daily.
The nine markets, month by month, are in the short-term rental benchmark, and the rest of the regional series sit on the High Country dashboard.