You're tracking a dozen things in your head. We put them on a screen.
Inventory and scheduling reporting for shops, salons, and home service crews.
Retail shops, salons, fitness studios, home service companies. You’re all managing the same juggling act. Inventory or scheduling, walk-ins versus appointments, repeat customers versus one-timers, online visibility versus word of mouth. You know the rhythms of your business intuitively. But intuition doesn’t scale, and it’s hard to hand to an employee. Around here you’re often serving two customer bases at once: locals who come every week, and visitors who found you an hour ago on their phones. They read your business in completely different ways.
Your data stack
Some of you are running Square or Shopify POS with full inventory tracking. Some managing appointments in Vagaro, Boulevard, Mindbody, or Wellness Living. Some running field service through Jobber or Housecall Pro. And some working with QuickBooks, a Google Calendar, and a spreadsheet.
That's fine. We meet you where you are.
What we connect and what it reveals
Scheduling + Revenue
Your Tuesday 2pm slot has been empty for six weeks. Your Saturday mornings are booked three weeks out. Connected, you'd be running a Tuesday-specific promotion to past customers.
Customer frequency
Your POS or scheduling system knows who's coming back and who isn't. Connected to email, that becomes an automated reactivation campaign.
Marketing attribution
You spent $400 on Instagram ads and got 12 new customers. Your Google Business Profile, which costs nothing, drove 34. You're investing in the wrong place.
Operational efficiency
What does a no-show cost? What's the optimal appointment length based on actual completion times? What's your safety stock level?
Trends over time
Which services are growing, which declining. Whether your repeat rate is improving or eroding. Patterns that turn into predictions.
Patterns that turn into predictions.
What an insight looks like
Two worked examples, in the voice a monthly read arrives in. The numbers are illustrative — yours would come from your own systems.
“Your average customer visits 3.2 times before becoming a regular. But 44% of new customers don't make it past visit two. Your post-first-visit follow-up email has a 12% open rate and it's sent 14 days after the appointment, which is too late. Moving the follow-up to day 2 and testing a rebooking incentive could meaningfully change your retention.”
“Your top-selling product line is at safety stock levels 40% of the time, leading to roughly 6 stockout days per month. Each stockout day costs you an estimated $340 in lost sales. Setting up automated reorder alerts would eliminate most of those gaps.”
Which services apply
See what your business data is already telling you.
We'll pull your public data, show you what we find, and sketch out what connected data could reveal.